Consumer Insights: The Missing Link
Wednesday October 25, 3:00 pm-4:00 pm
There is a wide range of research that shows brands can capture consumers’ hearts and minds in an incredibly powerful way. It’s also through brands that businesses can connect with their consumers around what they care about in their daily lives as well as drive brand loyalty or behaviors like healthy eating or recycling. But companies still struggling to fully integrate corporate sustainability into product development and marketing strategies are asking: What are some of the approaches and tools we can use? What lessons can we learn from other consumer companies? Join this session to get a first-hand look at BSR’s framework for integrating brands and sustainability and learn the do’s and don’ts of this rapidly emerging territory.