Wave

October 24-26

Huntington Beach, California

Consumer Insights: The Missing Link

Wednesday October 25, 3:00 pm-4:00 pm

There is a wide range of research that shows brands can capture consumers’ hearts and minds in an incredibly powerful way. It’s also through brands that businesses can connect with their consumers around what they care about in their daily lives as well as drive brand loyalty or behaviors like healthy eating or recycling. But companies still struggling to fully integrate corporate sustainability into product development and marketing strategies are asking: What are some of the approaches and tools we can use? What lessons can we learn from other consumer companies? Join this session to get a first-hand look at BSR’s framework for integrating brands and sustainability and learn the do’s and don’ts of this rapidly emerging territory.

Session Speakers


Catherine Gunsbury

Catherine Gunsbury

Director, Sustainability and Transparency
General Mills

Heather Rubin

Heather Rubin

Director, Corporate Citizenship
The Walt Disney Company

Robert Nuttall

Robert Nuttall

Partner
Fortitude Partners

Elisa Niemtzow

Elisa Niemtzow

Managing Director, Consumer Sectors
BSR
(Moderator)

Additional confirmed speakers will be published later this summer. Please check back for updates.


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Featured Sponsor


United Nations Foundation logo



All BSR17 Sponsors

Silver

  • McDonalds logo
  • Microsoft logo
  • Target logo
  • United Nations Foundation logo

Bronze

  • 21st Century Fox logo
  • Walt Disney logo

Carbon Offset

  • BEF logo

Partners

  • Boeing logo
  • EQT AB logo
  • Flex logo
  • Goodera logo
  • Morrison & Foerster logo
  • PepsiCo logo
  • Tiffany logo

Marketing and Media

3BL Media logo
Djembe Communications logo
Globescan logo
GreenBiz logo
SSIR logo
Weber Shandwick logo