BSR has been unpacking the Sustainable Development Goals (SDGs) since its 2014 Conference: from contributing to shaping the goals, to providing insights after their launch, to taking stock of achievements on the one-year anniversary of their arrival. This year, this impactful discourse will go one step further and take a deeper look into how to avoid “SDG-washing” by demonstrating positive societal benefits. Participants will hear how and why investors are focusing on the goals, learn best practices for monitoring and evaluation, and walk away with insights from companies setting their business targets to align with the SDGs.