Consumer Insights: The Missing Link
Wednesday October 25, 3:00 pm-4:00 pm
There is unlimited research that brands capture consumers’ hearts and minds in an incredibly powerful way. It’s also through brands that business leaders can connect their consumers to environmental and social strategies, driving purchase preferences or behaviors like healthy eating or recycling. But for companies that still struggle to fully integrate corporate sustainability strategy into product development and marketing activities, gathering and refining consumer insights can be a powerful solution. Join this session to get a first-hand look at BSR’s framework for integrating brands and sustainability and learn the do’s and don’ts of this largely unexplored territory.